YMC Website Design
YMC was founded in 1995 by Jimmy Collins and Fraser Moss. Across menswear, womenswear, and unisex designs, creative flair has become a hallmark of the label. Today, it stands as a true leader - recognised for original contemporary clothing with two standalone London stores.
About YMC
YMC was founded in 1995 by Jimmy Collins and Fraser Moss. Across menswear, womenswear, and unisex designs, creative flair has become a hallmark of the label. Today, it stands as a true leader - recognised for original contemporary clothing with two standalone London stores.
Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style” - You Must Create is both a mission statement and a call to action. Inspired by the influence of traditional workwear and military uniforms, Collins and Moss initially set out to create a brand around understated, functional garments, designed to stand the test of time.
YMC pours its encyclopaedic knowledge of subcultures, music and the arts - counter-culture, DIY attitude - into creating wearable, yet directional, collections, where, a quarter of a century on and YMC continues to defy expectations, whilst seamlessly capturing the current zeitgeist.
